TOW #11: Info + Graphic.

Image Credit: "Starbucks Infographics" from farm2

Statistics. Numbers. Percentages. Graphs. They are all intriguing to us. But when displayed in a poor way, our eyes scan right over the tidbits of information. One way information is creatively portrayed but also eye-catching is an infographic. The combination of data and a graphic grabs the attention of the viewers that the company wish to gain.

According to the article “What are Infographics and Why are They Important?” written by Daniel Adams, infographics “express complex messages to viewers in a way that enhances their comprehension.” He goes on to list four reasons why they are used.

1. To communicate a message

2.To present a lot of data or information in a way that is compact and easy to comprehend

3. To analyze data in order to discover cause-and-effect relationships

4. To periodically monitor the route of certain parameters

So, we get it. We know what an infographic is now! But what makes a good one? What should we know before we create one? Well, Tucker Cummings gives readers insight of what makes a good infographic within “What Makes a Good Infographic?”

1. Design

They are pictures of information! Portraying the information artfully according to the subject is key. She says to choose colors that are complementary and easy for the eye to gaze upon.

2. Data

Current and honest data is very important. Outdated sources won’t be relevant to the time of the publishing. It also should be substantial enough to even be made into an infographic.

3. Clever Visualizations

There is always a traditional way of doing things; when it comes to displaying info think outside the box. Be innovative and clever. Along with the design, incorporate a visual that stands out enough to capture attention.

4. Point of View

Create direction. A scatter brain infographic will only cause confusion of what the point is. Cummings shares if it can “educate and persuade you, it’s an exceptional piece of work.”

5. Location, Location, Location

Place the infographic to what is relevant to it. Cummings say where you put the infographic is just as important as the infographic itself.

6. Shareability

Make sure you can share it with others easily. With social media, “sharing” is a click away. You want the most people you can get to see your infographic!

So now that we know what an infographic is and what makes a good one, why is it important to create one for a potential client? Because it shows statistics and a series of data, infographics hold the potential to illustrate the success of the client, comparisons for new improvements, or a display of products. It can be used in many ways to show the client’s skill to society.

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